Founders Siavash Ghorbani and Kaj Drobin built Tictail (sold to Shopify, 2018), then Shop & Shop Pay at Shopify — now processing $100B+ GMV annually. That pedigree pulled in General Catalyst at pre-seed, plus an angel roster of best-in-class CEOs (Hugging Face, ElevenLabs, Synthesia, HubSpot, Lovable, Sana, Polar, Legora, Cornershop, Epidemic Sound).
The wedge: a multiplayer agentic AI that lives in Slack/Linear/GitHub, takes meeting notes, builds custom agents from natural language, and ships code. Bundling meeting AI + agent builder + coding agent under one identity is unusual — the market today is a constellation of focused point tools.
The risk is the same as the bet: bundling. Granola owns meeting notes ($1.5B val, $125M Series C). Lindy/Relay/Zapier own agent-building. Cursor and Devin own coding. ChatGPT Enterprise / Claude / Glean own “the AI assistant.” Stilla is competing with all of them at once on a $5M war chest.
| Brand | Stilla — “all-in-one AI hire” |
|---|---|
| Domain | stilla.ai |
| Tagline | “Stilla learns your company. Then gets things done.” |
| Category | Multiplayer agentic AI for teams (work-OS layer) |
| HQ | Stockholm, Sweden |
| Founded | ~2024 (emerged from stealth Jan 2026) |
| Founders | Siavash Ghorbani, Kaj Drobin |
| Funding | $5M pre-seed @ ~$32M pre-money |
| Lead investor | General Catalyst |
| Compliance | SOC 2 Type II (zero findings); GDPR |
| Trust portal | trust.stilla.ai · status.stilla.ai |
Disclosed surface area is unusually broad for pre-seed:
Read: a polished, fully-formed company that ran in stealth long enough to ship pricing, security, and design-partner logos before announcing.
Co-founder of Tictail (acquired by Shopify, 2018). Built Shop & Shop Pay at Shopify — now processing $100B+ annually. Long-time convener of the Stockholm startup ecosystem.
Co-founder of Tictail with Ghorbani (acq. Shopify, 2018). Co-built Shop & Shop Pay. Decade-plus partnership with Ghorbani; technical and product depth.
General Catalyst
Jeannette zu Fürstenberg · Alexandre Momeni
Several angels are themselves customers (Lovable, Polar, Legora, Synthesia, Ramp). Distribution + design-partner pipeline is baked into the round.
@Stilla in Slack / Linear / GitHubMechanism in one line: a model-agnostic, multiplayer agent that lives where the team lives, holds the org’s shared memory, and executes — meeting notes, agent runs, PRs, status updates — across every tool the team already pays for.
AI made individuals 10–100× faster. Coordination didn’t keep up. PMs spend half their time translating between tools; status updates and alignment meetings are the new bottleneck. “Islands of intelligence” (Cursor, Claude, Figma AI, individual GPTs) duplicate work and contradict each other.
ChatGPT/Claude/Cursor are individual tools. Stilla holds context across people, meetings, channels — so the same agent that helped you can help me.
Replaces multiple line items: Granola for notes, Lindy/Relay for agents, Devin/Cursor for code — under one identity, one bill, one memory.
Auto-drafts emails, opens tickets, updates docs, posts status. The coordination tax that scales with headcount is eaten by the agent layer.
| Segment | AI-native product companies; consumer + B2B SaaS |
|---|---|
| Stage | Seed → Series C (broad — disclosed customers span Spotify to early-stage) |
| Team size | Sweet spot 20–500 (where coordination cost shows up) |
| Tools required | Slack + Linear + GitHub + Notion / Google Workspace |
| Buyer profile | Product-led leaders who already use ChatGPT/Cursor individually |
| Trigger | Headcount hitting 30+, PM coordination overhead, AI agent sprawl |
| Disclosed logos | Spotify, Ramp, Lovable, Legora, Polar, Pawp, Synthesia |
Anti-ICP: traditional, non-software companies; teams that haven’t adopted Slack + Linear + GitHub-class tooling — Stilla’s value compounds with toolchain density.
“Your all-in-one AI hire.”
Stilla learns your company. Then gets things done.
@Stilla)Whether the bundle wins, or the market fragments back into best-of-breed point tools, is the central strategic question.
| Plan axis | Two tiers: Team + Enterprise |
|---|---|
| Team entry | $40 / org / month (40k credits) |
| Credit ladder | 40k → 80k → 160k → ... → 40M credits / month |
| Free trial | $100 in credits, no card required |
| Annual discount | Pay yearly, save 20% |
| Team cap | Up to 29 members on Team plan |
| Enterprise | Unlimited members, SSO, SCIM, audit logs |
| Vendor | Entry | Mid | Enterprise |
|---|---|---|---|
| Stilla (Team) | $40 / org / mo | Credit-tier ladder | Custom |
| Granola | Free (limited) | $14 / user / mo | $35 / user / mo |
| Lindy | $0 (400 credits) | $49.99 / mo (5k credits) | $299.99 / mo (30k credits) |
| Relay.app | Free | $38 / mo Pro | $138 / mo Team |
| Zapier | $19.99 / mo | Per-task tiers | Custom |
| Glean | Custom | ~$50 / seat / mo | $50–60K+ ACV minimum |
Stilla undercuts everyone at entry by pricing per org (not per seat). The implicit bet: get inside teams cheaply, expand on credits as agents do more work. Risk: org-level pricing under-monetizes large teams once the product is sticky.
@Stilla in Slack/Linear/GitHub — installs into the surface area teams already live in.Signals: heavy product investment (Mac app, 3,000+ integrations, MCP server) before sales investment. Outbound likely founder-led; first sales hires will be a tell on the next 12 months.
On-device or bot-based meeting capture, summary, follow-ups.
Granola ($1.5B val, $125M Series C) · Otter · Fireflies · Read.ai · Fathom · tl;dv · Zoom AI Companion
Build automations or agents from natural language; orchestrate across tools.
Lindy · Relay.app · Zapier (Central) · Gumloop · Relevance AI · n8n · Make · Bardeen
The “AI for the whole company” frame — search, chat, agents, enterprise context.
Glean · Sana (Joel Hellermark, also angel) · ChatGPT Enterprise · Claude · Notion AI · Asana AI Teammates · Atlassian Rovo · Cursor + Devin (eng-side)
Stilla’s space: “AI-native team OS” — a bundle of all three orbits with multiplayer / shared-memory architecture as the connective tissue. Defensibility hinges on context-graph compounding faster than incumbents can copy each layer.
Bundled + multiplayer. Stilla brands directly for this intersection.
Risk: bundled positions are the hardest to defend at pre-seed scale.
| Vendor | Stage / funding | Primary product | Pricing | Overlap with Stilla |
|---|---|---|---|---|
| Granola | $192M raised; $1.5B val | AI meeting notes (expanding) | Free / $14 / $35 seat | HIGH on meetings; low on agents |
| Lindy | Seed/Series A | Agent builder | $0 / $50 / $300 mo | HIGH on agents; low on meetings |
| Relay.app | Seed | Lighter agent builder | Free / $38 / $138 mo | MEDIUM on agents |
| Zapier (Central) | Public-co adjacent | Workflow + Central agents | $19.99/mo entry | MEDIUM workflow legacy |
| Glean | Late-stage; ~$7B val | Enterprise work AI / search | $50K+ ACV minimum | MEDIUM bundle overlap, different buyer |
| Sana | Series B (Joel Hellermark) | AI for learning + work | Custom | MEDIUM adjacent bundle, Stilla angel |
| ChatGPT Enterprise | OpenAI | AI assistant + custom GPTs | $30+/seat/mo enterprise | MEDIUM single-player but vast |
| Claude (work) | Anthropic | AI assistant | $25+/seat/mo Team | MEDIUM single-player |
| Cursor | $10B val rumored | Coding agent | $20 / seat / mo | LOW eng-side; Stilla integrates |
| Devin (Cognition) | Series A | Autonomous coding agent | $500/mo entry | LOW eng-side |
Stilla doesn’t have a single 1:1 competitor, but it has a 1:N exposure — three different incumbents own three pieces of its bundle. Granola is the day-1 bake-off. Lindy and Zapier own agent-builder mind share. Glean is the medium-term encroacher.
Pick the orbit and out-position with focus. Compete by being unambiguously best-in-class at one wedge (meetings, agents, or code). Don’t try to out-bundle a Shopify-pedigree team with GC backing.
Borrow what’s working: org-level entry pricing, integration-led PLG, customer-as-angel cap-table. Watch their stack for: Mac app patterns, MCP usage, the credit-ladder consumption model.
Stockholm-based, GC-backed, 12-month runway profile. Engineering depth + integration breadth could be acquihire-worthy if their bundle thesis stalls. Worth a founder-to-founder coffee in Stockholm.
Activate $100 free credits across (a) meeting → ticket flow, (b) agent-built status update, (c) PR-review cycle. Capture credit burn, latency, accuracy. Time: < 1 week.
Jeannette zu Fürstenberg / Alex Momeni (GC) and Anton Osika (Lovable) or Birk Jernström (Polar) for unfiltered read on traction, retention, and go-to-market posture. Time: 1–2 weeks.
On the back of (1) and (2), decide: do we compete on bundle, on focus, or on a category Stilla doesn’t credibly serve? One-page memo, kill criteria, owner assigned. Time: 1 week post-trial.
Stilla’s public surface is unusually dense for a pre-seed company — founder backgrounds, angel list, customer logos, pricing tiers, and compliance posture are all directly disclosed. Where the report makes claims about traction depth (DAU/WAU, revenue concentration, retention), those metrics are not publicly disclosed and would require diligence access. The 1,000+ customers figure and customer logos are reproduced from the company’s own marketing and treated as unverified at depth.
Pricing for competitors is sourced from each vendor’s public pricing page or recent third-party reporting. Comparator valuations and round sizes are drawn from press announcements and public databases.